How To Market Your MLM Business – 4 “Insider Tactics”

If you’re looking for effective and solid ways for how to market your MLM business, then you’re going to want to read this article from top to bottom. In it, I’ll detail four insider tactics for how to market your MLM business.

Most of us get involved in an MLM business and are taught to build our business by making a list of our warm market, conduct 3-way calls and in-home meetings, and to pass out product samples and business cards to anyone we can find who will stop and take them. We are taught that this is how to market your MLM business so we do it, only to find after weeks, months and countless dollars spent that there has been no return on our investment and that those efforts have achieved little (if any) results in terms of building our business and our bank account.

Sit back and ponder for a quick moment how every one of the most successful retailers on the planet markets their businesses. You don’t see Walmart or McDonald’s making a list of their warm market and making 3-way calls to people to get people to come to their stores and buy from them. Although network marketing is a phenomenal business, the ways most of them teach you how to market your MLM business are outdated and ineffective.

If you are serious about learning how to market your MLM business in a way that will create a massive and profitable organization, then you need to learn how to have prospects chasing you instead of the opposite taking place. Here are 4 “insider secrets” and a step-by-step process to make that a reality:

1. How To Market Your MLM Business “Insider Tactic” #1 – Understand The Significance Of Branding Yourself: People don’t buy from companies; they buy from people. When people are buying from you, it is because they are buying into YOU — your expertise, and because they like you (the reason why doesn’t matter). Understanding that it is you they are buying into is a key concept you need to understand.

2. How To Market Your MLM Business “Insider Tactic” #2 – Create Your Internet Presence: Don’t start out by blogging or setting Squidoo lenses or throwing YouTube videos out there. The very first thing that you should do which is “mission critical” to your success, is to create a squeeze page. That page should not make any mention of your company, but should be a really basic page talking about the benefits that your product provides. Keep it simple — just a headline, a few bullets and a place to collect their information.

3. How To Market Your MLM Business “Insider Tactic” #3 – Create And Build A Relationship With Your List: Once you have started to collect names via your squeeze page, you need to create and build a relationship with those prospects who have opted into your list. This phase is critical. Your strategy in doing this — and the most important thing to do at this stage — is to share your content and your expertise without expectation and free of charge.

4. How To Market Your MLM Business “Insider Tactic” #4 – Monetize Your List Without Damaging Your Relationship With them: After you have an established relationship with your list, now comes the money-making phase. This is where you offer products and solutions to their problems. This can be done in a number of ways — teleconferences, webinars, providing actual links in the emails you send them, or invite them to call you for a consultation. This is the phase where you begin generating real revenues for your business.

A big key in terms of how to market your MLM business this way is to understand one really important thing that you need to keep in mind during all these phases — but particularly during the 4th one. The 4th phase will not be effective if the first three phases have not first been adequately addressed.

When you are in phase 4, you want to be sure that in everything you offer to your list to make money, that you always intertwine it with relevant and meaningful content. For example, if you have an hour long webinar you will want to divide it up so that something like 40 minutes of it is good and meaningful content, while just 20 minutes of it is pitching them something.

The objective is that whether or not they decide to buy anything, that they still walk away feeling like you gave them good information (because that is how you keep your relationship with your list in tact). The last thing you ever want your list to feel like is that every time they receive something you they will be asked to take out their wallet (with nothing else included). This will destroy your relationship with your list faster than anything else.

If you’re looking for additional steps and insider tactics for how to market your MLM business, and to grab my FREE REPORT titled: “How To Create YOUR First 6-Figure Month In Network Marketing,” click on the link above.

ERP and CRM – The Modern Tools That Will Keep Your Business Inside the Competition

This article is written to give you, being a business owner or a service provider, an idea on how the ERP and CRM really work. You could be an expert on these fields of technology already or it’s the other way around. But the thing is one day or another, you will be using these software or even today, there could also be an application ERP and CRM on your mobile phone or touchpad already that is helping you in certain ways. Without further adieu, the main objective of this article is for you discover more on how these virtual technologies will help you in setting up your business for success.

Introduction to ERP and CRM – Would they Make Sense?

ERP stands for Enterprise Resource Planning. There are thousands of ways to define it. But in a general sense, the definition is already on the words themselves – plan your enterprise resources. What makes it somehow new and alluring is the way it appears on WebPages, newsletters and eBooks. ERP is a technology system made to make business management simple, accurate and accessible to all users inside and outside the organization. By equating each feature with functions, it can be well understood as: simple is to a website, accurate is to programming and accessible is to internet. Use ERP software to your business and there is a greater chance of winning the market.

CRM stands for Customer Relationship Management. It is actually another version of ERP but this one focuses more on handling the people that gives revenue and profit to your business. Control your business operation using ERP and manage your clients using CRM; this is how it works. Get to know your first buyer by requesting him to fill out a simple form online. The product he bought, his name, the place where he lives and even his age; a CRM system captures almost every information that can be used to improve more your business operation. CRM is powerful.

Linking the Aspects of Your Operation into Concepts of ERP and CRM

The first question that an ERP expert will ask you if you want him to help you manage your business is “What is your business?” Your answer will actually give him the big picture. The nature of your business, the industry where you belong, the size of your business, your target market and the supplier of your products will also be asked. And then what’s next? Well, the main goal of a consultant is to recommend you the ERP module that will fit into your business. If your business is an electronic store, then you need an inventory system to handle it. If it’s a technical support team, then you need a database that will contain your list of products, product documentation and a library that can be accessed in seconds by your staffs. Every angle, every aspect and every process – all are integrated into an automated system that will simplify an operation of tasks.

Setting Up Your Business First Before Acquiring the Software

Your main objective should-be before acquiring an ERP and CRM software is to lay down your business objectives. They should be specific, achievable and never been done before by you. It is that for every objective, there is an ERP module and sub-modules that will make them happen. Certainly, a program sequence will run its script and produce a result that will satisfy a specific operation in your business. The challenge here is that you must believe with the power of programming and automation in order to make it work for you. These are the principles and concepts behind ERP and CRM. These are developed by great and well-experienced programmers. Well, basically not all are experts but certainly they have a common goal – make your system of operation easier.

Acquiring the Right (if Not the Best) Software Package

You can choose between cheap and expensive, one with full-pack features and another which is limited, developed by top corporations and created by a freelance programmer, and even a popular one and an old version of it. You are free to choose, anyway. But the main concern here is “Do You Know How to Use it?” If your answer here is NO, then you need at least an expert who will teach you how. If your answer is YES, then you are close to being RIGHT on your decision to purchase an ERP software package. That is good reason enough to go grab the software for your business. But it doesn’t just ends there. ERP and CRM are huge software and to implement them will also require huge money, time and people. Becoming incomplete with these resources, you can fail. Getting the right software is planning those three major business resources very well.

Step by Step Procedures on Acquiring ERP and CRM from a Consultant’s Standpoint

You are convinced that you really need ERP and CRM software in order not to be left behind. Acquiring these software is totally different from paying over the counter for the soft drink that you picked from the fridge. These are the right steps on buying software of such types. You can use them as guide.

1. Get the product name and review the basic features and specifications.
2. Get a free trial version, if not of the actual product but of the same product that is offered by the seller, and simulate it.
3. Read forums, ask questions to the seller and look on some product reviews. They will help you a lot.
4. Ensure that there is a product support – documentation, technical support and warranty.
5. Install it. Implement it. Make sure it’s working free of bugs.
6. Hiring an expert can be your option anywhere in the entire process but it highly recommended doing it right at the very start if you are a beginner.

Do You Need to Consult?

Consult only if you don’t know how to do it. Consulting is paying money to the consultant. If you can do it on your own, better. If you cannot, hiring an ERP and CRM consultant is much better. Test the consultant’s expertise by requesting a quote or asking challenge questions. If you’re lacking on time, people, idea and resources – hire a consultant. Paying for a consultant’s service is an investment. It can do a lot to your next quarter’s profitability.

Management Experts Disclose Inside Secrets From a Management Expert

For a number of years I have worked closely with a business group of global experts and I chaired a UK group of expert consultant & management experts for three years.

During this time I consulted closely with just about every category of management expert on the planet, and I learned many inside secrets to help grow businesses exponentially.

This article identifies 8 experts that every business should retain to fast track their business growth. It also highlights precisely what a management expert should look for before committing to helping to grow a company.

Management Experts Disclose Inside Secrets From A Management Expert #1 Management Expert

It goes without saying that the first inside secret is that if you are looking to grow your business then you really need to appoint a management expert. However it is very important to retain only a proven business growth management specialist.

Do not fall into the trap of retaining someone who presents as a combined finance expert, marketing expert, sales expert and legal expert etc, etc, because you’ll likely be appointing a jack of all trades and master of none.

In the cold harsh reality of business growth, an expert consultant can only produce outstanding business growth results if he or she specialises in one or two of the global experts fields.

Management Experts Disclose Inside Secrets From A Management Expert #2 Finance Expert

Every one of the global experts I have ever discussed business growth strategy with, reinforces my belief that you need a proven finance expert in your business growth team.

Sadly many business owners, particularly small business owners tend to ignore this valuable member of any business growth team.

One of the greatest benefits of retaining a finance expert is that they do not have to be retained on a full time basis like a sales expert or an articles expert. In my experience every expert consultant I work with has their own proven finance expert.

Management Experts Disclose Inside Secrets From A Management Expert #3 Articles Expert

Retaining the services of a professional business articles expert is one of the best kept inside secrets of a business growth specialist team.

Very few business owners have any idea what an articles expert actually does. In reality a proven articles expert is worth his or her weight in gold.

These experts are sometimes referred to as a writing guru, if you type writing guru into your search engine browser you will be presented with several options.

An articles expert researches your business and your business market in-depth. He or she will collate all the business intelligence required by your marketing expert and appointed expert consultant prior to designing your proactive sales and marketing campaign.

The engagement of a professional articles expert is becoming more prevalent as these experts also write the copy for sales and marketing articles to be posted online to give you and your business high natural or organic positioning on the first pages of all the major search engines.

Management Experts Disclose Inside Secrets From A Management Expert #4 Marketing Expert

Sadly whenever the business world experiences any economic downturn business owners always seem to sacrifice their marketing expert first as they circle their wagons and instigate cut backs.

Any expert consultant knows that this is always false economy and a grave tactical business error. Businesses that fail to embrace business development in the times of business crisis are three to four times more likely to enter liquidation.

Without a marketing expert, most businesses stagnate, once this happens it is extremely difficult to break out of this negative state. In my opinion retaining a professional marketing expert who has proven experience generally offers far more value than cost.

Management Experts Disclose Inside Secrets From A Management Expert #5 Sales Expert

Most business owners recognise the importance of a professional sales expert when entering into any business development and growth phase. Whenever an expert consultant is tasked with pulling a business growth team together, he or she understands that many business owners believe the sales expert should be the leader of the team. In reality nothing could be further from the truth.

A professional sales expert is generally only skilled in producing and delivering a sales campaign based on the strategic growth and marketing plan which has been developed by the team.

It is rare for a sales expert to be a multi tasker skilled in other expert fields.

Management Experts Disclose Inside Secrets From A Management Expert #6 Legal Expert

Once again retaining the services of a legal expert is another of the best well kept business inside secrets. I have lost count of the time an expert consultant has contacted me for a legal expert because the business they were assisting was in legal difficulties.

Think of a legal expert as a preventative medicine concept. It’s far better to be aware of potential legal issues before they manifest and bite you and your business big time.

I consider a proven business legal expert as one of the key players in my business growth team. The very fact that your legal expert may steer you towards a cost effective legal issue insurance policy is well worth the retainer.

Management Experts Disclose Inside Secrets From A Management Expert #7 Expert Consultant

If you think of the business growth team as an army, then the expert consultant is the General. The expert consultant generally is the first team player asked into the business requiring business development and strategic growth.

The expert consultant is usually the person who shortlists the other business growth team members and presents them to the business owner for their appointment.

Clearly it is in the expert consultant’s best interests to only recommend proven business experts.

The expert consultant is generally retained on a full annual retainer and is the most hands on person in the business development team.

Management Experts Disclose Inside Secrets From A Management Expert #8 Global Experts

Occasionally once your expert consultant gets into the down and dirty of identifying the strategic business growth plan, he or she may decide to appoint outsourced global experts.

These global experts are generally required when a business has potential to conduct business overseas. Appointing the right global experts can ensure that a joint venture business alliance is correctly structured.

Alternatively global experts are often called upon to address international business licences, trademark and copyright protection as well as the protection of intellectual property rights.

You may feel that it’s all well and good outlining the above business experts,and stating that every business should have these experts on tap. Many will wonder how a small business can afford these experts, and what their real value is.

In a nutshell, if you run a small to medium size business then retaining the services of the experts listed above will effectively provide your business with a board of expert directors. Something which every business would benefit from.